digital performance optimization · website performance audit · core web vitals optimization
Rankings and traffic
mean nothing if
the site doesn't
convert or perform.
Digital + Website Performance is a full-system optimization engagement — technical health, Core Web Vitals, site architecture, UX alignment, and measurement systems — built to turn traffic into outcomes.
Site Health Audit — Active Findings
2 Critical4 High3 Med
Priority
Finding
Volume
Status
CRITICAL
Multiple H1 TagsPage hierarchy broken
73 pages
In Progress
CRITICAL
Broken Internal LinksCrawl budget wasted
427 links
Scheduled
HIGH
CWV Regression882 poor mobile URLs
Site-wide
Scheduled
HIGH
Schema / Structured DataMissing rich results
Site-wide
Scheduled
MEDIUM
Crawl Depth IssuesPages buried 4+ clicks deep
220 pages
In Progress
Example site health audit output — your site, live crawl data.
How the work gets done
Five integrated systems.
One performance engine.
Focus
Crawlability, indexation, site architecture, and Core Web Vitals — the structural layer that determines whether search engines and users can access and navigate the site effectively.
Output
Full site crawl + indexation audit
CWV diagnosis + remediation roadmap
Redirect + broken link resolution
Platform-specific fixes
Focus
Site structure and internal linking designed to pass authority to the pages that matter most — and make both crawlers and users move through the site the way you intend.
Output
Information architecture redesign
Internal linking strategy
URL structure recommendations
Navigation + hierarchy optimization
Focus
Structured data that earns rich results, AI carousel eligibility, and featured snippet capture — making your content more readable by both search engines and large language models.
Output
Schema coverage gap analysis
Organization, FAQ, Product, BreadcrumbList
Rich result + AI carousel implementation
Validation + monitoring setup
What changes when performance is optimized
The five things that move
when the systems work.
01
Crawl efficiency improves
Search engines stop wasting budget on broken links, thin pages, and dead ends — and start indexing the content that matters.
02
CWV scores recover
LCP, CLS, and TBT move into passing range — directly influencing ranking signals and user experience metrics simultaneously.
03
Authority flows correctly
Internal linking designed around topic authority — not random linking — passes equity to the pages that need it most.
04
Rich results activate
Schema coverage earns featured snippets, FAQ blocks, and AI carousel eligibility — expanding SERP real estate without new content.
05
Traffic converts
UX aligned to search intent — landing pages that match what the query promised — converts the organic traffic you're already paying for.
Real results. No brand names.
This is what performance optimization
looks like in production.
Fitness Technology Brand
DTC eCommerce · Shopify Migration
Led full Shopify platform migration — owning discovery, technical requirements, and post-launch validation across SEO, architecture, UX, and performance. Post-migration audit triaged 30+ issues including 3 critical. Flagship product page: 25.3MB → 4.7MB. LCP: 743ms → 626ms. Average mobile position improved by 58 positions across tracked keywords.
+58 pos
Avg mobile ranking gain
B2B Cybersecurity Brand
Enterprise SaaS · Technical + AI Visibility
Technical architecture improvements combined with schema and structured data expansion. GSC clicks improved +26% MoM. Average position improved from 12.49 to 7.79. CTR: 1.5% against competitive enterprise terms. Site is now being cited across Claude.ai, Gemini, and Perplexity at significantly higher rates than pre-engagement.
Start with a free technical audit
Find out what's limiting your site's performance.
A free technical SEO audit surfaces the structural issues holding back your organic performance — ranked by impact, not just severity.
Get My Free Technical SEO Audit →