LUCKY NUMBER 11 DIGITAL SERVICES

Small Business Digital Consulting Services

COMPETITIVE ANALYSIS

Evaluate the competitive and industry landscape in comparison to your business.

SERVICES:

Digital Landscape Assessment: What are your strengths and weaknesses versus industry standards, best practices, and your competitors? This report highlights everything you need to know about the current state of your digital presence.
Social Media Landscape Assessment: Understand what works and what doesn't on social media within your industry with this report that evaluates the performance of current trends, techniques, competitors, and content in relationship to your business.
Platform and Vendor Vetting: Considering signing up for Social Media Management software, or maybe you're considering an email marketing program but are unsure which is the best fit for you. We can help qualify and vet platforms, software, and vendors on your behalf to help you make an informed, business decision.

Digital Services: Projects

SEARCH ENGINE OPTIMIZATION

Optimize your digital properties so that customers can easily find you and contact your business.

SERVICES:

Search Engine Optimization Audit: Evaluation of digital properties and how they are performing from an SEO perspective.
Local Search Optimization: Optimization of digital properties tailored to local audience.
Google Analytics Setup & Performance Review: Improved reporting and metrics can help you better understand your customer and implement your marketing strategies.
Google Search Console Setup & Performance Review: A fundamental step in making sure your website is being indexed properly within Google. Additional reviews can be conducted to evaluate issues or optimization concerns.
Keyword Analysis Report: The most critical aspect of any optimization strategy is keyword analysis. Do you know what your customer's are searching for within search engines? How competitive are the searches? What is it going to cost you to advertise on Google? This report shows you all of that and much, much more.

Digital Services: Projects

CONTENT MARKETING STRATEGY

Content is more than just distribution. Content helps build authority, trust, and value with your audience while indirectly marketing your company, products, or services.

SERVICES:

Competitor Research: Structured analysis of competitor content marketing strategies and performance.
Audience Research: In order to maintain continued growth and engagement, you need to be sure your content is reaching the right people.
Content Audit: Systematic evaluation and analysis of existing content across all digital properties designed to provide insight into which content to create, update, re-write, or delete.
Content Ideation: Data-driven analysis identifying and selecting the most relevant topics to engage your target audience(s).
Content Calendars: A documented strategy that plans, schedules, organizes, and tracks content marketing projects.
Content Optimization: The process of analyzing existing content to ensure it is written in a way that it maximizes reach to the largest possible target audience.

Digital Services: Projects

DIGITAL BRAND STRATEGY

Have a plan and playbook in place for growing your business's digital presence.

SERVICES:

Social Media Playbook: A crucial tool for any organization that plans to be active on social media. Part strategy and part implementation document, it explains when, where, how, and why social media should come to life for a brand.
Digital Properties Audit: An assessment on where your company is active digitally, and whether or not you are utilizing or capitalizing on the digital channels correctly. You receive a step-by-step report on how to collectively improve your company's digital presence and recommended next steps to begin the improvement process.
Digital Marketing Calendar: A critical tool to help you plan and execute your marketing activity for the foreseeable future. We can help in designing monthly, quarterly or yearly marketing calendars that will help shape your digital and traditional advertising and content performance.

Digital Services: Projects

BUSINESS AND DIGITAL CONSULTING

A professional helping hand and digital expert to guide you in the right direction when needed.

Clients often approach Lucky Number 11 with a general idea or concept of what they would like to do digitally. However, they aren't always sure where to start or the best way to go about tackling the task. With over 15 years of combined consulting experience and even more within the digital ecosystem, Lucky Number 11 is able to consult and guide small businesses step-by-step in their process to an improved digital presence. Our consulting services are always available to small business owners in need, and we can work with you to create a proposal or plan that meets your needs and your budget.